Featured Financial Literacy Program to Highlight California Financial Literacy Month (April 2013)
The CAFLM Blog will feature financial literacy programs in March and April to highlight California Financial Literacy Month, April 2013. To feature your financial literacy program, see the CAFLM Blog post dated February 20, 2013.
Today we are highlighting…
North Valley Bank and Teach Children To Save
North Valley Bank (NVB) in Redding, CA partners with the American Bankers Association (ABA) “Teach Children to Save” program and NVB’s bankers visit classrooms to make presentations on the importance of saving during the month of April.
NVB has added a bit of a twist on this program. They use a tool called Moonjar moneyboxes to teach children from Kindergarten through 3rd grade to save, spend and share. NVB says this has been very effective, especially in conjunction with incentives designed to encourage monthly savings account deposits. NVB provides school supplies (pencils, erasers, etc.) from a grab bag every time children make a deposit of $5 or more.
The mother of four children that participate in NVB’s SmartSaver youth savings account sent a note to the bank that said, “Thanks again for offering the program for children’s saving. It’s been a great opportunity at my house.” NVB loves hearing the feedback that they’re making a difference!
North Valley Bank Website: www.novb.com/
Teach Children to Save: www.aba.com/ABAEF/pages/teachchildrentosave.aspx
Moonjar: www.moonjar.com